AVY Interior Catalog 2020

Client: AVY Interior

Project Leader: Thanh Vamp
Designer & Photo Manipulation: Abbie Rob

Year: 2020

AVY Interior, founded in 2015, is one of leading companies in Vietnam smart kitchen cabinets and wardrobes market, providing modern homeowners individually customised production with the best smart tech and wide selection of styles.

There are 3 main segments in their products, which are:

AVY Eva: kitchen cabinets and wardrobes dedicated for young customers, urban ladies with trendy lifestyle.
AVY Lady: kitchen cabinets and wardrobes for young couples, integrating special features suitable for domestic activities.
AVY Queen: high-end kitchen cabinets and wardrobes, providing elite experience from prominent functionality to decorative details.

My KV concept for their 2020 catalogue is the combination between lady’s hands, which represent the customer of AVY Interior - and images of 3 kinds of flowers, which represent 3 main segments in their products - in a gentle and dedicated way. I chose White Daffodil for AVY Eva, Red Rose for AVY Lady, and Purple Iris for AVY Queen. White Daffodil symbolise youth, bright spirit. Red Rose symbolise love, femininity and elegance. Purple Iris symbolise wisdom and royalty.