Born in 2015, Barett is a craft beer brand with a full and distinctive brand identity. And luckily, now we have the opportunity to create a Barett's Giftset for the Lunar New Year 2022. In this year, Barett brings 2 more completely new beer flavors to demandand asks for a new approach to Tet product packaging.

To show off the brand's distinctly Western character through a box of 6 beers and a free beer mug, we came up with the idea of telling a story through the packaging with 6 "uniquely successful" knights on their way back city with the Holy Grail in hand. The beer box became a solid hexagonal castle to welcome the return of the knights.