ToCoToCo Instant Original Milk Tea
Client: ToCoToCo
Project Leader: Tram Do
Account Executive: Van Anh Nguyen
Designer & 3D Showcase: Abbie Rob
Year: 2021
ToCoToCo is a Vietnamese F&B brand which was founded in 2013, mainly focuses in tea drinks with fresh & organic local ingredients. ToCoToCo Instant Milk Tea is the first time they have FMCG products targeted at the youth market. There are 2 flavors in total: Original Milk Tea & Strawberry Milk Tea.
Original Milk Tea’s KV is all about GenZ’s lifestyle through the lens of ToCoToCo Tea’s world, with funky and pop-art in the way of expression. The diversity of tea’s toppings, the dynamics of urban cities, the rhythm of GenZ’s life, all in one.
The Instant Milk Tea product line is dedicated for adolescent customers who are passionate and always on the move. It offers convenient and flexible experience, since you can enjoy the milk tea anytime, anywhere.
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